
Project for
MG Motors
(while at Intent)
Role
Lead UX & Interactive Designer
2023 - 2024
Services
UI/UX Design
Interactive UX Elements
Design System
Industry
Automotive
Worked With
Saniya Shaikh
Co-Founder of Intent
Infos
MG Motors approached us initially for Banner design assets, but it quickly evolved into a homepage revamp to enhance brand storytelling and usability. We tackled inconsistent navigation, cluttered layouts, and outdated visuals, ensuring a more engaging and intuitive experience.
From seamless car showcases to a streamlined UI design system, every element was meticulously crafted to align with MG’s innovative brand identity. Our work also included a 3D concept video, pushing the boundaries of immersive digital engagement.
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