Manish Malhotra’s digital presence needed to reflect the brand’s iconic luxury status while also catering to a younger, fashion-forward audience. I led the UX transformation, ensuring an intuitive and immersive shopping experience that seamlessly blended opulence with usability.

The challenge was to design a dual-themed website—one for Couture, embodying exclusivity and grandeur, and another for Diffuse, targeting Gen Z shoppers with a modern, edgy feel. We crafted a personalized shopping experience, integrating features like interactive runway shopping, multi-country pricing, and celebrity-inspired styling to elevate engagement. Every design decision was rooted in user research, ensuring seamless navigation and an effortless purchase journey. This project was a perfect intersection of luxury, technology, and UX innovation, setting a new benchmark for high-end fashion e-commerce.